Executive Summary
This portfolio is prestenting my College Project for module Creative Project. My project is overlooking company Streight From The Oven Production where I am focusing on creation of marketing present in social media for new artists.
The reason why I have selected this company is my personal interest in supporting new artist which I named Fresh Buns.
In the same time I see this project as opportunity for my future in the field of Music Business where I can develope a lot of skills in promotion and marketing strategies. Recently I have been motivated to develop these skills so I could gain internship for Red Bull Music Academy.
Company Description
Straight From The Oven is small project with big ideas, focusing on promotion of new artist's and bringing new artist to the world. SFTO was established in 2016 as a result of College Project.
Our passion is to bring new artists (Fresh Buns) Straight Out Of The Oven. Company is mainly buliding social media presence on Facebook, SoundCloud and Instagram and trying to push new artist to submit demos on SFTO SoundCloud page. Our aim is to build real future for Fresh Buns so there is better chance to gain recognition and future gigs and festivals.
Product & Services
SFTO is mainly focused on promotion on social media. Our offer include :
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Creation of online presence
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Looking for New artists/Fresh Bun
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Presentation of Bio
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Release of Demo
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Social Media
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Support and advice on Artist's activities
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Cooperation with Venue/Festival Promoters
Our services are free of charge unless our further cooperation which will involve contract agreement between both parties.
Market Research & Strategy
My project's strategy is to work on online presence of SFTO and their Fresh Buns mainly on Facebook and SoundCloud.
I have chosen this strategy due to easy accesibility not only to new artists and promoters but also simple engagement with fans.
My idea is not original but I believe I could approach different personel via these services and allow better development of brending.
Facebook provides better options for purposes of my business where I can approach venues, promoters, booking agents, fans and possibility of networking. In the same time Facebook is great service for sharing and promoting many aspects of music presence and allow being accurat all the time.
SoundCloud is great platform for new artist where they are allowed promote their music in good qulity and can engage with other fellow artists, promoters or other personnel.
Since my services are free for now being I can not afford on flyers and posters but I will be relying on word of mouth which is still concidered as most trusted resource of direct marketing.
My secondary aim is to advice artist and guide them to build network with promoters,venues and booking agents to get gig opportunities mainly in festivals and smaller size venues.
Financial Plan
My financial layout plan wasn't focused on gaining profit from my services but gain expiriences to gain internship for succesfull company which will provide better understanding and skill development which will be investment for my future career in Music Business.
However if my marketing strategies will meet my goals I will be focusing on creating agreements with artist and take role as booking agent or promoter where I will be involved with budgeting, ticketinf and promotional inversments.
This project has more of gaining knowlege value than actual financial income.
